Preparing for the Holiday Season: How Carriers Can Keep Freight and Drivers Moving Smoothly
The holiday season brings excitement, family gatherings, and plenty of deliveries. For carriers, though, it’s often the most demanding stretch of the year. Freight surges, weather disruptions, and tighter delivery windows can create pressure on both operations and drivers. The good news? With the right planning and communication, carriers can keep freight moving smoothly and finish the year strong.
1. The Holiday Freight Surge is Real
From late November through early January, demand for CDL drivers rises sharply. Retail, grocery, and e-commerce shipments all peak at once, and last-mile deliveries become nonstop. Carriers who plan ahead by reviewing contracts, projected freight volumes, and regional demand can better anticipate coverage gaps before they happen. A few weeks of preparation now can prevent costly route delays later.
2. Plan for People, Not Just Loads
It’s easy to focus on freight volume and overlook the people making it happen. Drivers are balancing long hours, unpredictable weather, and time away from their families. The most successful carriers find ways to make this season easier on their teams. Offer early sign-ups for preferred shifts, communicate pay and schedule details clearly, and show appreciation for their commitment. Small gestures of recognition go a long way toward keeping morale high during the busiest time of year.
3. Expect Weather, Plan for It
Winter weather is a certainty, not a surprise. Snow, ice, and freezing rain can cause major delays if not factored into planning. Encourage your drivers to check forecasts daily and complete detailed pre-trip inspections. Stock terminals with cold-weather gear and build safety buffer times into your routes. If weather delays occur, communicate clearly with customers so they understand that safety comes first. Being proactive protects both your team and your reputation.
4. Avoid Gaps with Smart Workforce Planning
Many carriers face last-minute challenges when full-time drivers take time off for the holidays. A proactive staffing strategy can make all the difference. Partnering with a workforce provider like TransForce ensures coverage for open routes, seasonal surges, or unexpected absences. Whether you need short-term support or longer-term placements, TransForce can help you stay fully staffed without missing delivery goals or overburdening your current team.
“A driver shortage in December doesn’t have to derail your season. The key is flexibility and preparation.”
5. Keep the Culture Merry
Beyond logistics, this is also a time to celebrate your people. Recognize your top performers, send a thank-you message from leadership, or host a simple appreciation lunch. Many drivers work through the holidays so others can celebrate — letting them know they’re valued makes a lasting impact that carries into the new year.
Finishing the Year Strong
The holiday season doesn’t have to mean chaos. With smart planning, clear communication, and a focus on driver experience, carriers can navigate the busiest time of year with confidence.
TransForce helps carriers stay fully staffed, safe, and supported — all season long. Connect with us to prepare your fleet for the holiday rush.