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The Importance of Diversity Hiring and Recruitment in Trucking

July 19, 2023

The Importance of Diversity Hiring and Recruitment in Trucking

Diversity in the workplace is not just a buzzword; it is a powerful catalyst for innovation, creativity, and overall organizational success. There is a true tangible impact of diversity on driving growth and fostering a culture of inclusivity within organizations across industries, including trucking. 

Research conducted by Gartner reveals that embracing differences in age, ethnicity, gender, and other dimensions leads to high-performance outcomes. Furthermore, the World Economic Forum's findings demonstrate a clear correlation between diversity and financial success. Companies with above-average diversity scores generate a remarkable 45% of average revenue from innovation, in contrast to companies with below-average diversity scores, which account for only 26%.

Driving Diversity in the Trucking Industry 

Knowing the significance of diversity is widespread across industries, but its importance is particularly pronounced in the trucking industry. As an industry that serves diverse communities and operates on a national scale, it is essential for the trucking sector to reflect the diversity of the population it serves.

Embracing diversity in trucking has far-reaching benefits. A diverse workforce brings together individuals with different experiences and backgrounds. Diversity sparks innovation driven from varying perspectives, encourages creative problem-solving, and leads to better decision-making. By valuing and leveraging the unique contributions of individuals from different backgrounds, the trucking industry can position itself at the forefront of progress and adaptation in an ever-changing world.

What is Diversity Hiring?

Diversity hiring refers to the practice of intentionally seeking to provide employment opportunities to candidates from various backgrounds, including those with different ethnicities, genders, ages, abilities, and experiences. It brings numerous benefits to organizations, such as improved decision-making, increased employee morale, and enhanced problem-solving capabilities. 

Diversity Hiring Versus Diversity Hire: How to Create Truly Inclusive Recruitment Strategy For Truck Drivers 

In the trucking industry, diversity is an area that requires attention and improvement. Statistics reveal a significant underrepresentation of women and other minority groups in trucking, emphasizing the need for more inclusive hiring practices. 

But before delving into strategies to enhance your recruitment approach, it's crucial to differentiate between diversity hiring, which aims to cultivate a diverse workforce, and a diversity hire, which solely focuses on meeting diversity quotas.

Your primary focus should always be on diversity hiring to build a workforce that authentically reflects the diverse communities it serves. There are numerous ways to promote diversity within your trucking business. Implementing initiatives such as targeted recruitment campaigns, diversity training programs, dedicated employee resources, and integrating diversity and inclusion into your corporate collateral can enable you to forge stronger connections with new talent pools. 

Empowering Women in Trucking

The trucking industry gains significant advantages by promoting the inclusion of women. Women bring valuable skills, unique perspectives, and expertise contributing to the industry's growth and success. 

However, recruiting women to join the field comes with its challenges. One major obstacle lies in the lack of representation, which creates a perception that trucking is not an industry that appeals to or welcomes women. The industry's low percentage of women in the workforce, concerns about safety, and the stigma surrounding extended periods away from home all contribute to the perception that the industry may not be women-friendly.

By not actively pursuing the inclusion of women in your organization, you miss out on a talented pool of potential drivers who could help address the ongoing driver shortage problem that plagues the industry. 

Moreover, you miss out on the unique perspectives and capabilities that a competent and capable talent pool of women can bring to your organization. It is crucial to overcome stereotypes and misconceptions to create an environment that encourages and supports the participation of women in the trucking industry. By doing so, you can tap into a diverse talent pool and improve the overall success of your organization.

The Role of Inclusive Culture in Trucking and Overcoming Obstacles

Creating and maintaining a supportive and inclusive culture within an organization is vital not only to attracting diverse talent but also to retaining and nurturing it.

It is essential to foster an environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and skills. To achieve this, implementing various strategies becomes crucial.

Diversity training plays a significant role in raising awareness about unconscious biases and promoting inclusive behaviors. By educating employees and managers about the value of diversity and the importance of creating an inclusive workplace, organizations can cultivate an environment where individuals from all backgrounds can thrive. Additionally, mentorship programs provide guidance, support, and career development opportunities, helping employees from underrepresented groups navigate their professional journeys and overcome obstacles.

Employee resource groups (ERGs) are another powerful tool for promoting inclusivity. ERGs create safe spaces for employees with shared identities or experiences, allowing them to connect, share insights, and advocate for positive organizational change. These groups serve as valuable networks, fostering a sense of belonging and providing opportunities for personal and professional growth.

While diversity hiring brings immense value to organizations, it is not without challenges that restrict the diversity of the talent pipeline. Recruiters play a vital role in addressing driving inclusive hiring practices by actively seeking out diverse candidates through targeted outreach, partnerships with organizations promoting diversity, and expanding candidate reach through technology. 

Moreover, forging partnerships with organizations prioritizing diversity and inclusion can broaden access to talent pools and provide valuable resources for recruiting underrepresented individuals. Collaborative efforts can create pathways to overcome systemic barriers and enhance organizational diversity.

TransForce’s commitment to creating a more diverse and representative trucking industry.

At TransForce, our primary focus is fostering diversity within the trucking industry. We not only provide attractive salaries and benefits but also cultivate an inclusive culture that empowers every individual to thrive. Career advancement, personal development, and abundant opportunities are readily available for our drivers. In turn, the carriers who choose to partner with us gain the advantage of our expertise in recruiting and retaining drivers from diverse backgrounds.