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The State of Driver Recruitment 2023 [ON-DEMAND WEBINAR]

July 13, 2023

The State of Driver Recruitment 2023 [ON-DEMAND WEBINAR]

It’s been a volatile year in the trucking industry. The current trucking recession is predicted to last through the year. Freight demand remains soft and capacity is loose. Layoffs have become commonplace, and a top 5 LTL company is on the brink of bankruptcy.

To survive this environment, and excel in the next one, every freight-mover right now must focus on efficiency. That's why in our 2023 State of Driver Recruitment research, we analyzed changes and trends in both driver recruitment marketing and recruitment operations to deliver you best practices, key insights, and benchmarks.

Watch the on-demand webinar from August 3rd to deep dive into these findings and recommendations with TransForce president of driver recruitment and host of Truckin' Genius, Craig Ferguson. 

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Enhance your Driver Recruitment Strategy

In the 45-minute discussion, attendees can expect to walk away with:

  • Practical insights on how to establish a framework for continuous optimization from marketing your driving job, to getting drivers hired.
  • A clear understanding of the channel marketing mix, trends impacting spend allocation, and new emerging channels that can drive more lucrative business results.
  • How organizations are adapting their recruitment teams to respond to fluctuations in demand seamlessly and with increased agility. 

Watch on-demand now!
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