With the transportation industry facing a driver shortage, it's imperative to explore all avenues to attract and retain drivers, including women. Women make up only around 10% of the trucking workforce and we believe that recruiting and retaining female truck drivers is an efficient way to combat the driver shortage.
TransForce has partnered with the Women In Trucking Association to conduct research on the needs and wants of female truck drivers and what companies can do to better cater to this demographic as part of the commitment to increasing gender diversity in the field.
Research Aimed at Helping Companies Efficiently Recruit More Female Drivers
In this research, we've taken initiatives and key comparative insights from TransForce’s 2022 Driver Insights report for a deeper look at the lives of these truck drivers.
This research is not just a collection of tips and tricks, it's a comprehensive guide that can transform your approach to recruiting and retaining female truck drivers.
What you can expect to learn from this content?
- Differences your business can make to develop a more inclusive driver recruitment culture.
- Considerations for how to successfully onboard and retain female drivers.
- How to make your brand stand out to female driver applicants.
- And much more!
Click here to download the research
