November 11, 2022
Share this article:
Recruiting across industries has been very difficult over the past few years. New research shows that between the great resignation and retirement, where 4.3 million Americans left their jobs last year, two-thirds of those who left did not actually quit--they retired.
The truck driving industry was not left unscathed during this mass exodus. Between fewer younger drivers entering the profession and a high percentage of aging drivers retiring, the driver shortage will worsen in the coming years unless action is taken.
Carriers are up against serious hurdles, but the outlook does not have to be bleak. On the contrary, one thing the driver shortage has brought to light is the need to uplevel our recruitment toolkits with cost-efficient resources that enable rapid outcomes.
As we move into 2023, a results-driven recruitment strategy is the key to keeping our supply chain moving and drivers on the road.
Traditional job boards have proven inefficient, as even the best recruiting teams only hire 2% of applicants from conventional job boards. So, unfortunately, when you post a job ad looking for drivers on a platform intended for the masses, the job is likely to be matched with a high volume of unqualified candidates.
For recruiters, this takes countless hours sifting through hundreds of candidates to find two or three that fit the hiring criteria. By the time they contact an applicant, the driver has moved on, and the recruiter must start all over again.
While this process exhausts internal resources and budget, it fails to get drivers on the road and keep goods moving.
While other industries are buzzing about digital transformation and using technology to transform business operations, our supply chain, particularly trucking, has gone underserved.
Job boards and hiring tools created for mass hiring hinder carriers from getting their jobs in front of qualified drivers.
Thankfully, technologies like TransForce's TF1 driver-job match platform fill the driver hiring and recruitment gap. Using a platform like TF1 enables businesses and their recruiters to hire up to 8X more drivers without increasing budget or headcount.
There are three key reasons businesses should ditch job boards and leverage a faster, more intuitive way to recruit drivers; with TF1, you can:
Consider how candidates perceive your current job postings and application process to revamp your approach. In the 2022 Truck Driver Insights Report, we share that 95% of candidates who click on a job ad do not complete the application.
For example, drivers are most likely to follow through with an application with a concise job posting that offers the information they value and doesn't require too much personal information. Prioritization of driver needs starts before they join your company, and the driver's experience with the job search process influences their overall employment experience.
You can create a highly consistent and efficient end-to-end hiring process using innovative technology like TF1 to get in front of your ideal candidates and build relationships with them.
Ready to up-level your driver recruitment toolkit? Schedule a demo today to learn more about the trucking industry's most innovative driver-job match technology!
Get the latest industry news, events and advice straight to your inbox.